Busy Body Kids offer a large range of art and craft products to event organisers at a wholesale level as well as parents, grandparents and families on a retail level.
Their previous website saw them with an old, outdated design and a half finished development job where the previous developer had disappeared.
Wiild assisted Busy Body Kids by developing a website design that helped build on their business goals.
To ensure we provided maximum impact for their budget and business goals identified 3 areas of opportunity:
- Organisation of products – with so many to categorise, it became really important to define a structure that provided an excellent client experience as well as easy navigation to assist with customer conversion rates.
- Target audience – their initial focus was mainly on wholesale clients. We worked with them to identify and provide a retail focus to their online store to expand their market reach.
- Shipping – with wholesale and bulk orders, we provided a constructive framework for shipping which ensured shipping costs were accurate and affordable.
The result? An easy to use, market competitive website that helped Busy Body Kids compete with some of the major players in their industry as well as expand their customer base.
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